Lucy Folk.

I was the UI designer for the launch of Lucy Folk’s new online experience – a project that brought their eclectic, art-inspired lifestyle brand to life digitally. Drawing from their distinct aesthetic and commitment to craftsmanship, I designed an intuitive and visually rich interface that celebrates their unique identity. The new website was built on a premier tech stack including Shopify, Klaviyo, Gorgias, Starshipit, and Brauz, seamlessly blending form and function to support both brand storytelling and eCommerce performance.

Project completed during my time at Convert Digital.