Bstore.

Bstore was set to transition to Shopify 2.0 and I lead the UX/UI design component of this project. My goal was to enhance the website's style and modernise its aesthetic, empowering the client with newfound freedom and flexibility (they previously feel quite limited in their ability to set up new campaign landing pages and homepages).

I introduced a variety of new sections that enabled the creation of dynamic campaign and collection landing pages every season, as well as more upsell opportunities, ultimately aiming to drive increased sales and engagement.

Project completed during my time at Convert Digital.