Swaarm.

I was the UI designer for the launch of SWAARM’s brand-new Shopify site, a project that introduced their world-leading impact protection technology, proven to significantly reduce head and breast injuries, to a global audience.

The goal was to create a CRO-driven, conversion-focused website that not only educates users on the science and innovation behind the products but also makes it effortless to explore, connect, and purchase. A key part of the process was understanding user motivations; from safety and wellness to trust, community, and the desire for high-performance gear that looks good and is starting to become the norm in sport.

My design balances education and storytelling with a seamless eCommerce journey, ensuring customers can quickly absorb information, feel connected to the brand’s movement for change, and complete purchases with ease. The new site sets the foundation for SWAARM to build a trusted, engaged audience across Australia and internationally, driving both early adoption and long-term growth.

Project completed in collaboration with Va-va Voom Digital.