Parramatta Eels.

Parramatta Eels had a vision for a unified “fan-hub” that delivers best-in-class UX to drive fan engagement and increase ROI. The first phase of this project was the merchandise eCommerce site, followed by tickets, membership and hospitality.

As the sole designer on this project, 
I established a consistent design language and brand experience for Eels fans across all aspects of the hub. My priority was to ensure seamless site navigation for fans while providing clear information about the offerings.

Project completed during my time at Convert Digital.